Nutri Diet Hut
Dietitian-led nutrition practice website with nine specialist service pages, WhatsApp booking integration, and evidence-based positioning
Client
Nutri Diet Hut, Faisalabad, Pakistan
9 specialities
Service pages
Under 3 weeks
Delivery
WhatsApp integrated
Conversion
Sanity integrated
Headless CMS
What needed solving
The qualified dietitian behind Nutri Diet Hut had years of clinical expertise but no online presence. Potential patients searching for nutrition help in Faisalabad could not find the practice. Competitors were booking through informal Instagram DMs, and the client had no platform that communicated their evidence-based credentials, 96% success rate, or clear path to getting started.
How we approached it
A clean, mobile-first marketing website with dedicated service pages for six specialities: weight management, sports nutrition, medical nutrition therapy, meal planning, gut health, and PCOS and hormone support. The conversion flow routes visitors directly to WhatsApp, the primary communication channel for the target demographic, with no friction-heavy contact forms.
How we built it
We chose Next.js with static generation so Google can crawl and index every service page immediately — no client-side JavaScript execution required. Each of the nine specialist pages is pre-rendered to plain HTML at build time, giving the site the fastest possible first contentful paint on mid-range Android devices with slower mobile data connections, which represents the majority of the target audience in Faisalabad.
Sanity was integrated as the headless CMS for the blog section. We designed a custom Sanity schema for nutrition content with fields for article type, target condition, and a per-page WhatsApp CTA block — so every piece of content the dietitian publishes is consistently structured, reducing the risk of keyword-thin or poorly formatted posts compounding over time. The Sanity Studio was configured as a separate hosted environment, giving the client a clean editorial interface usable from any device without touching the codebase.
WhatsApp integration uses the wa.me deeplink API with pre-filled message templates scoped to each service page. When a visitor taps the WhatsApp CTA on the PCOS support page, for example, the message pre-fills with the relevant service name — significantly reducing the first-message friction that kills WhatsApp conversion rates. This single implementation detail turns a generic CTA into a contextual one.
Key engineering decisions
The architectural choices that made the difference: cost savings, performance, and maintainability.
Mobile-First Architecture
Pakistan has over 70% mobile web usage. Performance on mid-range Android devices was a design constraint from day one, so every layout decision was validated on mobile before desktop.
WhatsApp-First Conversion
Rather than a traditional contact form, every CTA routes directly to WhatsApp. This cuts the conversion path to two taps and matches how Pakistani patients already communicate daily.
Sanity CMS for Blog Publishing
The blog section runs on Sanity, a headless CMS. The dietitian can publish nutrition articles, recipe guides, and condition-specific content from a clean editorial interface without touching code — building a compounding SEO asset over time.
SEO-Ready URL Architecture
Each service area has its own indexable URL — /weight-management, /sports-nutrition, /gut-health — mapping directly to a distinct patient search intent. This flat, keyword-rich structure is designed to rank independently for long-tail queries.
Structured Data for Medical Services
Pages include LocalBusiness and MedicalBusiness schema markup, so Google can surface the practice in rich results for "dietitian in Faisalabad" and related queries — giving organic visibility a technical head start before any content is published.
Social Proof Placement
The 96% success rate and consultation testimonials are not buried in a footer. They are placed directly above and below every primary CTA, removing the trust barrier at the exact moment it matters most.
What we delivered
Nutri Diet Hut now has a professional anchor for their entire digital presence, allowing them to direct patients from Google, social media, and referrals to a site that converts interest into WhatsApp enquiries within two taps.
Nine specialist service pages with outcome-focused, evidence-based copy
WhatsApp CTA integration as the primary frictionless conversion channel
Mobile-first responsive design built for Pakistan's predominantly mobile audience
96% client success rate featured prominently at all key conversion points
Fast Vercel-hosted performance optimised for visitors in Pakistan
Blog section powered by Sanity CMS for long-term SEO content around nutrition queries
Technologies Used
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Related services and work
Dig deeper into the services and capabilities behind this project, or see more of our client work.
Visit the live website
Nutri Diet Hut is live and serving real customers. Visit the site to see the finished product.
Visit Nutri Diet Hutnutridiethut.com
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