Marketing

Social Media Marketing

Social media management without a strategy is just noise. We start with a platform audit and audience analysis, build a content strategy aligned to your sales funnel, produce a mix of educational, promotional, and engagement content, and manage posting and community replies. For brands that need reach beyond organic, we layer in paid amplification on the channels that match your audience. Every month you receive a performance report showing reach, engagement, follower growth, and pipeline attribution where trackable.

At a glance

Estimated cost

$1,200 – $5,500

per month

Typical timeline

48 weeks

Deliverables

8

included in standard scope

Cost saving vs West

50–70%

Pakistan-based delivery

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What you get

Deliverables

Everything included in a standard engagement. Scope is agreed upfront — no surprises.

  • Platform audit and competitor analysis
  • Monthly content calendar (16–24 posts)
  • Designed static post graphics (Figma/Canva brand templates)
  • Caption writing with hashtag strategy
  • Scheduled publishing via approved scheduling tool
  • Community management (comment and DM responses, weekdays)
  • Monthly analytics report (reach, engagement, follower growth)
  • Quarterly strategy review

How it works

Our process

Structured delivery means you know what happens at every stage — before we start.

  1. 01

    Audit & Strategy

    We audit your existing profiles, analyse competitors, identify your best-fit platforms, and define content pillars aligned to your business goals.

  2. 02

    Brand & Template Setup

    We create or refine visual templates, set brand voice guidelines, and establish the approval workflow for content sign-off.

  3. 03

    Content Production

    Our team produces the monthly content calendar — graphics, captions, reels scripts, and scheduling — for client review before publishing.

  4. 04

    Publishing & Community

    Content is scheduled and published, with daily monitoring for comments, mentions, and DMs. Escalations are flagged to the client.

  5. 05

    Reporting & Optimisation

    Monthly report delivered with plain-language interpretation. Top-performing content informs next month's strategy.

Budget & timing

Investment & timeline

Pakistan-based delivery at a fraction of Western agency rates. Transparent pricing, no retainer traps.

Investment

$1,200 $5,500

per monthly

Starter (2 platforms, 16 posts/mo): USD 1,200–1,800. Growth (3 platforms, 24 posts + paid management): USD 2,500–5,500.

Timeline

48 weeks

estimated delivery

First month is setup and baseline. Meaningful engagement and growth typically visible from month 2–3.

Tools & technologies

What we build with

We pick the right tool for the job — no forced frameworks.

Meta Business SuiteLinkedIn Campaign ManagerBufferHootsuiteLaterCanva ProAdobe ExpressMeta Ads ManagerTikTok Ads ManagerGoogle Analytics 4Sprout Social

Who we work with

Industries we serve with this service

E-Commerce

Online retail businesses selling physical or digital products — from single-brand Shopify stores to multi-vendor marketplaces and D2C brands scaling to 7+ figures.

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Real Estate

Property agencies, property management companies, developers, buyers' agents, and PropTech startups — digitising property listings, lead management, and portfolio administration.

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Education

Private schools, tutoring companies, online course creators, EdTech startups, and vocational training providers — building and scaling digital learning experiences and administrative systems.

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Fitness & Wellness

Gyms, personal trainers, yoga studios, wellness centres, online fitness coaches, and health app startups — managing memberships, bookings, and digital content delivery.

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Restaurants & Hospitality

Independent restaurants, cafe groups, franchise operators, catering companies, and food delivery brands — managing orders, reservations, POS operations, and digital marketing.

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Cleaning & Facilities

Residential cleaning companies, commercial cleaning contractors, facilities management firms, and cleaning franchise operators — managing scheduling, staff, quotes, and recurring client relationships.

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Healthcare

Private clinics, specialist practices, allied health providers, telehealth platforms, and health-tech startups — digitising clinical and administrative workflows while navigating data compliance requirements.

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Frequently asked questions

Common questions about Social Media Marketing.

It depends on your audience. B2B: LinkedIn is non-negotiable, with X and YouTube as secondary. B2C / consumer: Instagram and TikTok for visual/short-form, Facebook for local community and older demographics. We recommend starting with 2 platforms you can execute consistently rather than spreading across 5 at low quality.

Our starter package covers 16 posts per month across 2 platforms (8 posts each). Our growth package covers 24 posts across 3 platforms. Frequency is balanced against quality — we do not pad calendars with low-effort content to hit a number.

Yes — as an add-on to organic management or as a standalone service. We manage Meta Ads (Facebook and Instagram), LinkedIn Ads, and TikTok Ads. Ad spend is billed separately directly to your ad account; we charge a management fee on top. Minimum recommended ad spend is USD 1,000/month for Meta and USD 2,000/month for LinkedIn.

Organic social takes time. Follower growth and engagement improvement are typically visible from month 2. Brand awareness compounds over 6–12 months of consistent posting. Paid social (ads) can produce traffic and leads within days. We set clear expectations at the start of each engagement and track the metrics that matter for your business goal.

Ready to start your Social Media Marketing project?

Send us your requirements. We'll clarify the scope, timeline, and cost — no obligation.